FOUR YEARS. GO.

Location

Here is an invitation to join what could become one of the largest global grassroots campaigns in history. It's called Four Years. Go. Its central focus is to attract an unprecedented level of worldwide organizational and individual collaboration to shift the trajectory of humanity's impact on the world.

State of the World Forum is one of the - now over 500 - allies.

Humanity is facing threats to Earth's life support systems as well as growing social inequality. Meeting these challenges give each of us a unique opportunity to participate in the social transformation of humanity. Spurred on by this profound opportunity, we can now create a future to match our deepest longing and greatest dreams. Organizations and individuals are coming together to launch this global campaign to motivate and align the actions of organizations and individuals everywhere to redirect humanity’s current path from self-destruction to sustainability.

This growing coalition of organizations, together with The Pachamama Alliance, has partnered with the world's largest independent advertising agency, Wieden+Kennedy. W+K, the creators of memorable ad campaigns such as Nike's Just Do It and Lance Armstrong's Live Strong, is launching a massive communications’ campaign to promote this global call for creative commitment.

Four Years. Go. intends to awaken people everywhere, inspiring them to make a profound commitment to the transformation of the world and to take strategic actions to fulfill those commitments. The central message of this initiative is:

We are called to act courageously because what we do - or don't do - in the next four years will determine the quality of life on this planet for generations to come. And you have a role to play!

We invite you to merge the vital work you are already doing with the urgent time frame of this bold initiative. By working collectively and honoring the diversity each organization brings, we are igniting a worldwide grassroots movement that can literally change the course of history. Will you stand with us?

We request you join your organization with this exciting initiative and work with us from now through February 14, 2014. Four years to get it right. Four years to change our direction.  Four Years. Go.

To become an ally, sign up your organization at Four Years. Go.

Here´s what you can do next: 

> visit the campaign´s website and join ... GO http://www.fouryearsgo.org/
> follow tweets .... GO http://twitter.com/fouryearsgo
>.enjoy and join our Facebook ... GO http://www.facebook.com/pages/FOUR-YEARS-GO/368876464762
> watch our videos .... GO http://www.youtube.com/fouryearsgo

With enormous gratitude for the work you are already accomplishing and excitement about the potential of working together to generate the great turning,

Wout-Jan Koridon (for Jon Love and Mark Dubois)

connector & organizer